Students Star in 3 New TV Spots

The latest television commercials feature three students -- one in elementary, one middle and one in high school.  Click on the arrows above to view them. Produced by i.d.e.a.s. of Orlando, these spots are designed to give families the child's perspective on the benefits of turning ordinary moments into something extraordinary. Earlier versions of the TV commercials show parents demonstrating how easy it is to "be there" for kids. Once a district signs up for the campaign, local tag lines with district contact information are added and the spots are delivered electronically to local TV stations. Parents, educators and TV stations may preview all of the Be There Public Service Announcements spots by clicking here.

Virgina School Board Association Hopes to Inspire Families to “Be There”

Armed with research on the impact of parent involvement on student achievement, the Virginia School Boards will support “Be There,” a multimedia campaign that inspires families to become more involved in their children’s education.

“As school board members, one of our priorities is to build bridges between the school and community,” said Barbara Coyle, Executive Director of VSBA.  “Our VSBA Boards understand the importance of family involvement and this campaign gives us a low-cost vehicle to increase it.” Read more

Highlands County School Board to invest in "Be There" campaign

SEBRING (FL) -- The school board voted unanimously at its Tuesday meeting to invest in the "Be There" campaign, designed to reach out to parents with helpful tips and useful information, reminding them of their critical role.

Research has shown that students whose parents are involved in their daily lives and show interest in their education consistently do better overall.

Unfortunately, this involvement isn't always possible -- some parents have exhausting schedules, for example, or want to support their child's education but don't know how.

When parents make the effort, however, children want to go to school. They develop self-confidence and better social skills, and as a result their behavior improves, as do their grades and success in the classroom. Graduation rates go up, and more students seek out post secondary schooling.

"I can't think of anything more important in education, than getting parents involved," board member Andy Tuck told the News-Sun. "Be There is a simple approach with a very low cost to the district."  Read more